About Clearwater Coffee Company

Clearwater company is in need for a rebrand. They want it to be welcoming but dont want any generic references to coffee involved in their brand. The materials they needed to start were a new logo, color scheme, 3 coffee bag designs, sustainable cups, punch cards, and an updated exterior. For this rebrand I went with something that is fun, stands out, and is a unique approach for coffee design. 

Logo & Color Scheme

The Clearwater Coffee logo is meant to resemble both a coffee cup and a smiley face. This design direction makes the coffee brand friendly and easy to digest. The colors are meant to be bold but dark enough for white to be readable as text.

Coffee Bags

The coffee flavors are taken from old song lyrics and the bag design includes an emoticon pattern. I got the inspiration for this brand from the emotions people feel from working on a computer all day, while drinking coffee. 

Coffee Cups & Punch Card

Clear water Coffee company also wanted new sustainable cups and punch cards for their rebrand. 

New Exterior

For their new exterior, we ordered a new logotype sign, vinyl clings, and painted the outside walls to match their new brand.